I am not one to pretend that I know everything about fashion or the fashion industry. I really have more opinions and critiques about it than actual knowledge of what goes into creating pieces and promotional events. That said, I do think that it is worth analyzing what gets presented to us, especially since I’ve noticed that they tend to be severely lacking. Just last week I attended the Modamix and Addition Elle fashion event at Lord & Taylor in the city and while it was great seeing pieces first hand, styled by the very person who designed them, it left much to be desired. The murmurs that I heard from where I stood assures me that I wasn’t the only one that expected a little more. With that in mind here are just three things that I’d like to see happen at these kinds of events: Continue reading
Two weeks ago I went down to Times Square for the #PlusIsEqual event. I’ll be honest, since there was nothing shared as to what the even actually was, I had considered not going at all. In the end I took the day off and made my way to the city all the while expecting coupons, or even an announcement of an affordable line offered by the brand once I got there. I got none of that. Continue reading
The hashtag droptheplus has bought widespread attention as to whether or not women larger than a size 10 should be called/considered plus size as well as whether or not the term “plus size” should be dropped entirely. Personally, I have made my peace with being considered “plus- size” and really the only negative stigma I associate with the term are some of the fashions that are reminiscent of animal print, bedazzled maternity-inspired wear pushed to plus-size consumers with the lie, “Look we tried and you didn’t bite.”
Though created to simply describe clothing bigger than the acceptable straight size ideals, the term still holds incredibly negative associations regardless of how far the body positive movement has gone in the past decade. Our culture vilifies fat and fatness due to being linked to allusions of laziness, and ugliness. It leads to assumptions of one’s personality and behaviors as such a woman with fat* is one who clearly does not care about their appearance or attracting potential partners. They are the ones that have (supposedly) given up, and are responsible for making obesity an epidemic. Thus, plus-size is not a celebratory term, but rather a derogatory one that has lead to an increased fear of being recognized as such. Continue reading
Currently its being argued that it is the shopping practices of plus size women that affects retailer supply to their customers. I find this
accusation to be ridiculous as you won’t ever hear this same argument within straight size fashion. Nevertheless, retailers and designers stand firm on this stating that their potential customers are just not interested in particular styles or even quality. Could this be true? Do we want good quality plus size fashion? Continue reading
Yesterday I got to finally see the Ava & Viv line at my neighborhood Target stores. Needless to say I was not impressed. For a company that claims they wish to improve their relationship with plus size customers they have gone about it the wrong way, using the very poor practices that got them negative criticism in the first place.
To start I was surprised that to find no promotions for the launch of the line save for blog posts by Chastity Garner of Garnersyle, Nicolette Mason and Gabi Gregg of GabiFresh. To be honest I half expected Target to make the additional effort to air a look book style commercial for the line on television, if not the days leading to the launch at least the day before. Of course, there was nothing. To date there is only one video on the line and its blogger models which is ridiculous if you compare it to the three videos on the 2013 collection by Philip Lim. There was no hype surround the launch before, after or even during.* While I didn’t get a chance to get to Target on Sunday, February 22 to experience this for myself, I haven’t heard or seen anything that contradicts this point. It seems like Target’s new line is not something they are proud of. Its much like that boyfriend who is dating a plus size girl and is making sure to keep it a secret because he is embarrassed. Sure Target claims it has no qualms with its plus size customers but they won’t associate themselves with us much, they just want to make sure we continue to patronize there stores.
That said let’s take a look at what Target is (currently) offering with this Ava & Viv line. Continue reading